Lift is an arcade machine full of trading strategies that anyone with an opinion can simply select from without having to worry about the complexity. Lift is the place to go to express your opinion. Options trading made simple. We aimed to craft an immersive retro arcade aesthetic that would envelop users in a truly gamified experience. By employing vintage colour palettes and employing digitally pixelated typography, we successfully captured the nostalgic essence of arcades and elevated the fun factor, making it irresistibly engaging for users. Leveraging the names reminiscent of iconic arcade games to symbolise our strategies not only added a touch of wistful nostalgia to our branding but also tied in seamlessly with the overall concept.