Ditto is a liquid staking solution built on Aptos. It allows users to stake their Aptos token to earn yield and help contribute towards decentralising the network while still remaining liquid. The driving force behind the Ditto branding was fluidity. Our aim was to fashion a brand that resonated with qualities of minimalism, vibrancy, and modernity—attributes that would set it apart in a sea of identities while ensuring content was effortlessly absorbed. Our journey led to the creation of a distinctive word-mark logo, one that possessed the versatility to be deconstructed and elegantly integrated into token icons, including the emblematic stAPT icon.